Oh, how we’ve changed…
|
OUR
NAME |
Maritime Livestock
Board
(1927-1930) |
|
Canadian
Livestock
Co-operative (Maritimes)
(1930-1944) |
| |
|
|
Maritime
Co-operative Services Ltd
(1944-1974) |
|
Maritime Co-operative Services
(1974-1978) |
|
|
Co-op
Atlantic/Coop Atlantique
(1978-present) |
OUR LOGO
Without a doubt Co-op Atlantic's image has remained fairly
consistent and widely regarded. Much of that is attributed to the fact
that the organization's logo has changed very little over those years -
a symbol of fairness and co-operation.
1927
to 1961 This was the
first logo for our organization. It was used under the Maritime
Livestock Co-operative (M). Interestingly enough, it was the American
co-op logo. This logo was later replaced by a strictly Canadian logo.
After all, the growth of the co-operative system nationally certainly
warranted the change.
1961
to 1998 This logo came
into existence at about the same time that Inter-provincial
Co-operatives (IPCO) first introduced the Co-op and Harmonie labels.
This logo was used by all retail and wholesale co-operatives across the
country affiliated with IPCO. It was later trademarked in 1966. It
remains a nationally recognized and used logo across the country.
1998
to present This most
recent logo was designed by Co-op Atlantic, for exclusive use by our
organization and our member co-ops. The intent behind the new design was
to more accurately reflect the changes occurring within the organization
in 1998. The new logo dropped the centre 'dash', making it bilingual,
and replaced it with the image of people, symbolizing that people are
the heart of the organization and the key to its success. Without a
doubt, a younger Co-op Atlantic began to emerge as this new logo started
to receive considerable recognition.
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