(Moncton, NB, August 14, 2011) – There’s a friendly battle being waged online between the “Davids and Goliaths” of Atlantic Canada’s food and beverage industry as the Top10 finalists for Eat Atlantic Food Product of the Year vie for most votes to win this new “people’s choice” award.
The contest is part of this year’s Eat Atlantic Challenge, a public awareness campaign designed to educate consumers about the world-class products that are produced in Atlantic Canada and to encourage them to think Atlantic first when they make their food purchases. Now in its fourth year, the buy-local campaign is led by Co-op stores throughout the region, attracting more than 32,000 consumers to its eatatlantic.ca website and inspiring over 27,000 consumers in their pledges to eat only made-in-Atlantic foods on challenge days.
The finalists, selected from nominations received through the Eat Atlantic Challenge Facebook site, reflect the diverse, dynamic and changing nature of Atlantic Canada’s food and beverage industry, from the classics of regional kitchen cuisine to the up-and-comers that are fast becoming household staples. They range from a plucky one-woman pastry-making operation to a fourth generation family-owned manufacturer that is redefining potato chips, to a 55-member farm co-operative that is taking a juicy bite out of the apple market business.
With its extensive use of social media, including Facebook, Twitter and the web, the contest is offering Atlantic Canadians a unique opportunity to express their affection for these local and Atlantic foods, and to connect with others who share that passion. It is also helping the finalists explore the power of social media to promote their products and engage the consumers who support their businesses.
Anyone can cast a vote by going to eatlantic.ca and clicking on the Facebook “like” button next to their favourite product, or by sending an email from the site. The winner will be determined by the number of votes received (as of August 30) and will be announced on Eat Atlantic Challenge Day, September 1.
Top 10 Eat Atlantic Food Product of the Year finalists
Covered Bridge Potato Chips
King Cole Tea
Market Town Sausages
Beth the Pie Lady Pies
Scotian Gold Honey Crisp Apples
Knol Farms frozen Blueberries
Prince Edward Island
Johnston’s Potato Salad
Newfoundland and Labrador
Purity Hard Bread
For further information contact Romeo Cormier at 506-858-6242 or firstname.lastname@example.org.